Qatargas has launched a special TV commercial aimed at promoting safe driving behavior, in alignment with the Ministry of Interior’s efforts in spreading road safety awareness in the community.
The 30 seconds TV commercial titled “Did you get the message?” is being aired on Qatar TV Arabic channel throughout the month of Ramadan. It can also be viewed online on Qatargas’ official website (www.qatargas.com.qa) and on YouTube (Qatargas – TVC Road Safety 2015).
The TVC highlights the danger of using mobile phones while driving and focuses specifically on the dangerous consequences of ‘texting’ while driving. According to official figures released by the Traffic Department, using mobile phones while driving was one of the key causes in the 5230 road accidents registered in the State of Qatar during the year 2014.
The commercial depicts how texting distracts the driver and leads to a crash as the driver is paying attention to the phone rather than to the road. The primary target audience for the TVC is the youth, as texting while driving is more widespread among them.
Promoting road safety is a key element of Qatargas’ corporate social responsibility programme. Safety is a core value and a top priority in all areas of the Company’s business and operations. Qatargas has a program called “Incident and Injury Free” that focuses on taking all necessary precautions to prevent accidents and injuries before they occur and ensure that everyone goes home safely every day. Road safety is an integral part of the Company’s overall safety culture.